Gema is an architectural studio from the Serra Gaúcha that combines the tradition and history of the Geremia family with the contemporaneity and future of new ideas. The creation of the brand is based on the premise that these two ends need to converge into the same core. The short and strong name, a reduction of the family name, is a modern way to present itself to new audiences. Just like the visual identity that brings the gem as an abstract element that immerses itself in its meanings, allowing the reference to remain in the subtlety of distorted shapes. The verbal identity completes the goal of associating originality and freshness with a segment that also values trust and seriousness.