The Festa Junina ("June Festival") is one of the largest celebrations of Brazilian culture, bringing together adults and children in a world of music, food, and games. The main objective of the project was to give visibility to the brand during this important date and boost footwear sales throughout the period. To achieve this, we developed a communication campaign focused on social media, which included creating the concept, tagline, and visual identity, as well as all planning and content production, including photography and videos for the campaign. Finally, a jingle and a choreography video were created to further connect the brand with its audience through the involvement of its characters.