The TumTum Exhibition celebrates a decade of activity in the Serra Gaúcha by bringing culture and movement to the local community. To commemorate the occasion, we created the creative concept for this edition with the slogan "Ten years touching lives," which references the different ways that art affects people. The tagline received support from phrases created specifically to reinforce this concept. To create a unique audiovisual synergy, the visual identity was developed from graphic elements that adopt the bouba/kiki effect, a psychological phenomenon in which people associate sounds with shapes. The brand also features illustrations that showcase the fusion of musicians and their instruments as protagonists, along with colors that capture the diversity and essence of the project.