With over 40 years of history in Serra Gaúcha, Boscato Winery carries a rich family heritage and a genuine commitment to excellence. Our challenge was to enhance this legacy by modernizing the visual and verbal identity of the brand to connect tradition and sophistication with an increasingly discerning audience. We refined the original lettering, redesigned the coat of arms with a contemporary eye, and created a color palette inspired by the shades of the terroir. The product labels were also updated to align with the new identity and reinforce the brand's positioning. Just like the wines it produces, Boscato's new identity values the careful and authentic experience that the brand delivers in every glass.