The CIC, Chamber of Industry and Commerce of Caxias do Sul, is one of the oldest and most representative business entities in Brazil. In celebration of its 120th anniversary, the organization held an artistic exhibition, which we joined to tell the story through the construction of the identity and visual programming of the event. Inspired by the contemporary nature of Modern Art Museums, we developed illustrations and sensory experiences aimed at attracting a diverse and plural audience, breaking free from the shackles of stereotypes that say art is for a select group of people.