Metris is a digital marketing agency from Serra Gaúcha that has undergone a branding restructuring. From the new name to the new visual and verbal identity, we worked on remodeling the business. Finding a friendly and creative solution within a universe driven by numbers and results was our challenge. To achieve this, we created visual elements that reference the grouping of pixels, with a modern and current language, in addition to developing verbal expressions that strengthen the brand's authority.