To create the visual identity of Brado, a restaurant with an authorial menu from Porto Alegre, our biggest challenge was to bring the sensory essence of the business to the brand. Intensity, expression, and vibrancy were attributes that needed to be present in the project. Therefore, in addition to creating a dynamic logo that simulates movement and sound from a custom lettering, we explored a lot of the verbal expression of the brand, which features interventions at the main points of contact with customers.