With the theme "What Remains and What Passes", UXConfBR 2025 proposed a reflection on what sustains the practice of UX in the face of technological transformations. The visual identity starts from the prism as a central symbol; an element that deconstructs ideas, reveals nuances, and shows different points of view. Just as light passes through it, the campaign explores colors, distortions, and changes of perspective to represent what changes and what remains essential in design. The sign <i> reinforces the idea of uncertainty and multiplicity of interpretations. The result is an invitation to observe, question, and see design from new angles, understanding that when we guide empathy, accessibility, and usability towards new technologies, it is innovation that remains.