Seva Institute
#visualidentity
#verbalidentity
#branding
#brand
The Seva Institute is recognized for creating spaces for life through real estate ventures that promote environmental benefits for living ecosystems. Therefore, life is at the center of everything in the company's positioning. It was with this premise that we developed the creative concept of the brand, which is based on the tagline 'We create space for life' and features a verbal identity that guides communication. Additionally, we created a visual identity considering the expansion of life symbolized by a mandala, from which emerge the fronts that guide the brand in a constant and growing spiral. Support elements were also created to identify the animal, vegetable, and mineral kingdoms, in a movement that expands the representation of life beyond the human being.