With the slogan "Moving Forward", UXConfBR 2023 aimed to be an event open to dialogue and new ideas, based on the deconstruction of thoughts and the emergence of new formats. Based on this premise, we developed a visual identity where the square was the main element and a symbol through which we are invited not to step out of the square, but to make it flexible. The diversity of colors and the graphic interventions that demonstrate movement contributed to conveying the idea of breaking paradigms.