Rider is a globally recognized footwear brand in the young cultural universe. Inspired by its authentic and disruptive DNA, we are responsible for the brand's digital presence in the Colombian market, strategically and creatively working towards the reach and relevance of @rider_colombia in this region.

The Pasos Al Futuro campaign was developed to showcase the RZero and Free Style collections, both products with innovative technology. To highlight the attributes of lightness, safety, and comfort of the footwear, we took a trip to outer space and explored futuristic scenarios that faithfully convey the essence of the brand. The work involved conception, direction, and photographic execution by Bigode.