SBF is a leading group in the sports articles sector that controls brands like Centauro and Nike's operation in Brazil. The company needed a brand positioning and a campaign that supports the purpose of combating sedentary lifestyles and getting Brazilians out of inertia. Therefore, we created the slogan “Moving is our sport” and its visual identity, which positions SBF as an inclusive and diverse brand that caters not only to people who engage in physical activities but also to those who make small movements to change. With the campaign “Let’s get moving,” the brand encourages people to be part of this movement starting from any physical activity. Additionally, variations of the campaign slogan were developed to be used for different business units of the Group. The choice of lettering that simulates movement and images of people moving reinforces the developed concept.