Showing that the work of the New Brazilian Carpentry is as impeccable and meticulous as that of a tailor was the guiding thread for creating the brand's new visual identity, whose creator has a family history of involvement in the field. Therefore, the graphic elements used, in addition to referring to a project sketch, symbolize the connection between the past and the future, the manual and the technological, the origin and innovation. The logo brings elegance and sobriety, while also presenting itself as an opportunity for new paths and new beginnings.