Mercado Livre is one of the largest e-commerce companies in Latin America. Following its pioneering and innovative DNA, the brand developed an exclusive section for products with a positive impact in its e-commerce and needed a creative concept to promote the business and encourage consumers to choose these products. Thus, we created the campaign "A better future starts here," which not only identifies the movement carried out by Mercado Livre in favor of sustainability but also shows that it is through small actions of individuals that the future is transformed. From this, we developed the visual identity, as well as the graphic standard and verbal expression of the product categories with a positive impact on the site.