Design with purpose is to immerse oneself in the social atmosphere, in the cultural context, and to understand the role of design in society. Based on this premise, the visual identity created for the 2022 edition of UXConfBR aimed to connect participants to the theme of the event: Purpose-Driven Design. Since it was held online, we chose the window as the main graphic element of the brand, which signals the conference as a window of opportunities for exchanging ideas and experiences.